RRLabs vs Gravy
Gravy pairs software with a human outreach team billed as a share of recovery. RRLabs automates the same outreach at a flat fee.
Legacy dunning vs RRLabs
| Capability | Gravy | RRLabs |
|---|---|---|
| Retry logic | Human-led outreach schedule | Adaptive retries scored per decline code and customer history |
| Messaging channels | Email and phone outreach by agents | Email, SMS and Meta WhatsApp Cloud API (bring your own number) |
| Copywriting | Agent-written, per account | AI copywriter with a 4-tier waterfall and deterministic fallback |
| Pricing model | Percentage of recovered revenue | Flat $100 / $250 / $500 per month — you keep 100% of recovered revenue |
| White-label | Vendor branding on every message | +$300/mo: custom CNAME, DKIM signing, zero watermark |
| Time to value | Sales call, then onboarding | Read-only Stripe connection, live in minutes |
Savings calculator: Gravy vs RRLabs
Assumes a 63.8% recovery rate, the RRLabs platform average.
- At risk / month
- $8,400
- Recovered / month
- $5,359
- Gravy fee
- $1,072
- RRLabs flat fee
- $250/mo
Switching keeps roughly $822 more of your recovered revenue every month — $9,862 a year.
Migration blueprint
- 1Export your current failed-payment backlog.
- 2Connect Stripe read-only and import the backlog.
- 3Warm your own sending domain with DKIM.
- 4Wind down the percentage-based contract at renewal.
Frequently asked questions
- Can automation match a human outreach team?
- For involuntary churn — expired cards, insufficient funds, 3-D Secure — the fix is a link and a nudge, which automation delivers in seconds at any hour.
- What does RRLabs cost at scale?
- $500/mo on the Scale tier, plus $300/mo if you want full white-label, no matter how much you recover.