Recover failed subscription payments, automatically.
RRLabs is the AI revenue recovery platform for subscription businesses. Detect failed charges the moment they happen, generate personalized recovery messaging in your brand voice, and deliver it across email and WhatsApp on optimized retry cadences — without adding engineering work.
14-day free trial · No credit card required · Cancel anytime
The involuntary churn problem
A meaningful share of subscription revenue fails silently every month.
Expired cards, insufficient funds, bank declines, and 3DS challenges account for a material fraction of subscription churn. Generic retry logic and template dunning emails address a portion of it and leave the rest on the table.
The problem
Failed payments cancel subscriptions the customer never intended to end.
The cost
Lost recurring revenue, longer payback periods, and higher acquisition-to-recovery ratios.
The RRLabs approach
AI-personalized recovery across the right channels at the right time — measured against recovered MRR, not emails sent.
Recovery, not dunning.
Template-based dunning treats every failed payment the same. RRLabs classifies the decline reason, chooses the right channel and cadence for the customer, and generates messaging that reads like it was written by your team.
Decline-reason-aware retries
Retry timing adapts to issuer behavior, decline code, and prior success windows — not a fixed schedule.
AI-personalized copy
Every message is generated for the specific customer, plan, tenure, and decline reason — never a template.
Email + WhatsApp
Reach customers on the channels they respond on. Channel selection adapts to prior engagement signals.
Enterprise-grade security
AES-256 credential encryption, row-level security, role-based access control, and immutable audit logs.
Live recovery analytics
Recovered MRR, recovery rate by cohort, channel performance, and forecasted impact — updated in real time.
Zero-touch automation
Configure once. Every failed charge is classified, messaged, retried, and attributed automatically.
Everything you need to stop losing revenue.
AI Recovery Copywriter
Generates recovery emails and WhatsApp messages tuned to plan, tenure, decline reason, and brand voice.
Smart retry engine
Retries at times informed by issuer, card BIN, and historical success windows for each cohort.
Multi-channel delivery
Email via Resend or SMTP, WhatsApp via the Meta Cloud API, and SMS via Twilio.
Network tokens & Account Updater
Card lifecycle management via network tokens and issuer-driven Account Updater flows.
Recovery analytics
Recovered MRR, recovery rate, cohort curves, channel breakdown, and forecast in one dashboard.
Global-ready
Multi-currency, localized payment methods, and GDPR-compliant retention out of the box.
How the AI Recovery Engine works
Fully automated from webhook to recovered charge. Nothing to babysit.
- 1
Failed payment detected
A webhook fires the moment a charge fails — Stripe, LemonSqueezy, Paddle, or a custom provider.
- 2
Root cause classified
Decline code, card BIN, and customer history map the failure to the appropriate recovery pattern.
- 3
AI drafts personalized message
A Gemini-powered copywriter generates channel-specific messaging in your brand voice.
- 4
Optimal send time chosen
Retry schedule and messaging cadence adapt to issuer, timezone, and prior engagement signals.
- 5
Delivered across channels
Email and WhatsApp fire on the schedule that best fits the customer segment.
- 6
Charge retried & attributed
Successful retries are attributed to the recovery message; unsuccessful ones update the model.
How RRLabs differs from template dunning
A capability comparison against the traditional retry-plus-template approach that ships with most billing platforms.
| Capability | Template dunning | RRLabs |
|---|---|---|
| Retry strategy | Fixed schedule (e.g. day 1, 3, 5, 7) | Adaptive to decline reason, issuer, and card BIN |
| Message content | One template per step | Per-customer AI generation in your brand voice |
| Channels | Email only | Email + WhatsApp + SMS, coordinated |
| Failure classification | None | Decline codes mapped to recovery patterns |
| Attribution | Send counts | Recovered MRR attributed to message + channel |
| Card lifecycle | Manual | Network tokens and Account Updater built in |
Works with the tools you already use
Native integrations for the leading billing, messaging, and analytics platforms.
Pricing that scales with recovered revenue
Start free. Pay only when we recover revenue for you.
14-day free trial · No credit card required · Cancel anytime
Frequently asked questions
- How does RRLabs recover failed subscription payments?
- RRLabs connects to your billing provider, detects failed charges in real time, classifies the decline reason, and sends AI-personalized recovery messaging across email and WhatsApp on optimized retry cadences.
- What is involuntary churn and why does it matter?
- Involuntary churn is customer loss caused by failed payments rather than a deliberate cancellation — expired cards, insufficient funds, bank declines, and 3DS challenges. It is directly addressable with the right retry and messaging strategy.
- How quickly can a team go live with RRLabs?
- Standard setup takes under 15 minutes: connect a billing provider, verify a sender domain, and enable the recovery engine.
- Which payment providers does RRLabs support?
- Stripe, LemonSqueezy, Paddle, and any provider exposing a failed-payment webhook via the generic webhook endpoint.
- Is customer data secure?
- Yes. Credentials are AES-256 encrypted, data access is scoped with row-level security and role-based permissions, and every action is written to an immutable audit log. PCI data never enters the platform.